Professional social media platforms that work for you, even when you’re not there.

Team Visual Makers / Social media & paid campaigns

GOOD CONTENT.
CLEAR STRATEGY.
ONE CREATIVE PARTNER.

We create, optimise and manage your social presence — from the first idea and the shoot to the conversation after a post goes live. Organic content and paid campaigns, connected to your business.

Explore a content plan ↓
InstagramFacebookTikTokMeta AdsGoogle Ads

Platform expertise

The right approach.
For each channel.

Each platform has a different role. Explore the strategy, creative work and management we can bring to yours.

Organic + paid

Two approaches.
One connected plan.

Content builds understanding and trust. Paid distribution puts an agreed message in front of selected audiences. We plan how the two support each other.

ORGANIC CONTENT

Build a presence people recognise.

Content published without paying the platform to distribute each piece.

  • Reels, carousels, photography, stories and useful posts.
  • Profile optimisation, brand voice and recurring content pillars.
  • Comments, messages and community care within agreed hours.
  • Review of attention, engagement and relevant enquiries.

Organic distribution has no media spend. Strategy, production and management still involve professional work.

PAID CAMPAIGNS

Give your message a focused route.

Campaigns with an agreed objective, audience, budget and conversion path.

  • Meta Ads: creative testing for Facebook and Instagram.
  • Google Ads: search intent, relevant keywords and landing pages.
  • Campaign setup, tracking checks and budget monitoring.
  • Optimisation based on qualified leads, sales or other agreed goals.

Advertising spend is separate from TVM’s creative and management fees. Budgets and changes are agreed with you.

How they work together

A useful organic video can inform a paid creative test. An enquiry from that campaign can reveal the next question your content should answer. We review the whole journey, not just the post.

Inside the planning process

See the content.
Then explore the plan.

Choose a business type to see a week of visual content proposals. Open a design to explore the sample copy, creative brief and purpose behind it.

Examples for 18 business types found across the UK. These are illustrative designs, not published posts or client results.

Refine the example: objective, organic / paid and channel

Facebook and Instagram include their Meta Ads proposals. Google Ads shows paid search examples.

Illustrative four-week plan, not a live schedule. Tiles show proposed creative; paid briefs also explain the campaign task for that week. Actual footage, photography, scheduling and budgets are agreed with you.

This is the starting point, not the full scope.

Your TVM plan is built around your audience, offer, assets, budget and capacity. It can include a larger content library, multiple campaigns, filming sessions, creative variations and ongoing community management.

What we bring to the table

Professional work.
Behind every post.

We can own the complete workflow or support the part your team needs. Deliverables are defined in a tailored proposal.

01

Strategy & optimisation

Audience research, account review, positioning, profile copy, content pillars and a clear channel strategy.

Output / Priorities, profile recommendations and roadmap
02

Content production

Concepts, shot lists, photography, video, interviews, demonstrations and behind-the-scenes storytelling.

Output / An organised library of original assets
03

Design & editing

Branded posts, carousels, motion graphics, subtitles, covers, ad creatives and platform-specific adaptations.

Output / Reviewed, publication-ready creative
04

Social & community

Copywriting, approvals, scheduling, comments and message handling, with a clear route for sales enquiries.

Output / Consistent publishing and agreed response coverage
05

Paid media

Campaign planning, audience or keyword research, creative tests, landing-page alignment and budget oversight.

Output / Campaign setup and a documented test plan
06

Reporting & refinement

Readable reports linking content and campaign activity to the business objectives we agreed with you.

Output / What we learned, what changes and why

From idea to final asset

The creative team.
The production capability.

We bring the people, creative direction and production equipment to turn your business into original visual content. We plan the shoot around the assets your channels actually need.

Photography & video

Cameras, lighting, audio and stabilisation for planned shoots.

Design & motion

Branded graphics, animation, editing and sound treatment.

One shoot, more uses

Long and short cuts, stills, covers and ad variations.

Ready for each format

Vertical, square and horizontal versions, with readable captions.

Illustrative collaborative planning session around a table
Illustrative image of collaborative planning; not a photograph of the TVM team.

Our monthly working process

Clear stages.
Visible responsibilities.

You know what we are creating, what needs approval and what we are improving. The plan evolves with evidence from your accounts.

  1. 01 / DIAGNOSE

    Understand & prioritise

    Review your brand, accounts, audience, existing content and enquiry route. Agree goals and what to fix first.

  2. 02 / PLAN

    Build the content direction

    Define pillars, campaign themes, channels, budget assumptions and a realistic calendar.

  3. 03 / PRODUCE

    Write, shoot & design

    Prepare scripts, record original material and develop copy, edits and creative variations.

  4. 04 / APPROVE

    Review before publishing

    You review drafts, claims, offers and brand accuracy. We apply the agreed revisions before scheduling.

  5. 05 / MANAGE

    Publish & keep the conversation going

    Publish approved work, monitor campaigns and handle community interactions within the agreed remit.

  6. 06 / IMPROVE

    Measure & make decisions

    Review outcomes, identify useful patterns and agree the next creative or campaign test.

Choose how we work together

Your partner.
At the level you need.

From a focused creative commission to an ongoing role alongside your team. We agree responsibilities, access, deliverables and reporting from the start.

Community manager

We support comments, messages, moderation and enquiry handover within agreed response hours.

Discuss community care ↗

Growth partner

We connect creative production, organic activity, paid media and the journey from interest to enquiry.

Build a partnership ↗

Before we start

Clear expectations.
A stronger working relationship.

Is the calendar a fixed package?

No. It is a simplified demonstration of our planning approach. Your publishing volume, platforms, formats, shoot requirements and campaign activity are scoped around your objectives and budget.

Are advertising costs included in management?

Media spend is separate from TVM’s strategy, production and management fees. Your proposal distinguishes these costs and sets out how budget changes are approved.

Do you create original content?

Yes. We can plan, film, photograph, design and edit original material, or work with assets you already have. We agree locations, shoot days, usage requirements and deliverables before production.

Do you guarantee sales or follower growth?

No fixed outcome is guaranteed. We agree meaningful objectives, check the available measurement and optimise the work. Results also depend on your offer, audience, budget, landing experience and response to enquiries.

Can we work in English and Spanish?

Yes. We can plan and produce content in English or Spanish, with language, tone and audience adaptations agreed in your brief.

Will we approve content and keep ownership of our accounts?

Yes. Your accounts remain yours. We use agreed access roles, define the approval process and document which messages, issues and budget decisions require your input.

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